This year I’m going to tell producers and suits to “fuck off” more.

this year I will punch 2 potty mouth creatives in the neck

This year I’ll not provide any timeline as it means nothing to me and it changes from time to time.

This year I won’t scrutinise briefs that start with:
1. Client has approved the ideas but not so keen on the visual
- this means in a much direct way, it’s rejected and please redo
2. Well done team, the presentation went well and let’s make this happen
- this means we need to rush out magically

This year I will not try to please my client, but only my cat

This year I will not start my brief with “Guys, the deadline is tomorrow, but don’t worry, this project is very simple

This year i will not be told by creative that i am the blocker between creative and the client! That’s my job i am the internal client!

This year I will not let myself get pushed out of meetings because I’m “not on the fee”.

This year I will not agree with the Client’s stupid requests. I’ll tell them to LISTEN LISTEN LISTEN LISTEN LISTEN to me, and blame everything on cats.

This year I will stop pretending that drinking alcohol helps me generate ideas.